Mary Rees: Good afternoon. We'll wait just a minute or two, while people come and join us.
Good afternoon and welcome to the campus update. We'll wait one more minute while everyone is joining us this afternoon.
Well, good afternoon and welcome to the Moorpark College Campus Update for July 26.
For those of you, I haven't seen on campus, there's nothing wrong with your screen, I took a little bit of a fall taking my dog for a walk one evening and
I gave myself a pretty good black eye here. So sorry about that, the visual on this.
About another week and I think I'll be all a little bit more back to normal. It is so good to see you all. It seems like we have been so long since we've had an update.
But just to remind you of a few things. The update is being video recorded. It also is closed captioned. If you would like to see closed caption places click on the "CC's" at the bottom of your screen.
And it is so wonderful seeing you all. Our agenda today. We're going to have updates from the executive team from Julius, Jennifer, myself.
Jennifer and John Sinutko to answer a few questions and then we'll have a spotlight update on our marketing and outreach efforts. So welcome. Good afternoon Julius.
Julius Sokenu: Hi everyone, and thank you for joining us today.
As Mary said it's been a while, since we were together. I am glad that we have about 127 folks on this call, in the midst of summer. Thank you so much for being here. The transition back to
on campus instruction and services continues. Thank you so much for everyone who is doing the utmost best to meet the needs of our campus community.
As you know, we have the month of July to get folks re-situated to engage back on campus. For those of
us who may have not been on campus since last March, there's so much that's going on, on campus and that has gone on, on campus and you'll get a chance to see that as you get here.
As I said, between July and August 2, folks we are working together to come back on campus and by August 2, then the expectation is that
our staff and administrators and faculty who are scheduled will be back on campus by then. Faculty do go on contract, as of I think it's August 13, August 11. So we look forward to engaging faculty and staff and administrators, as well as our students in the month of August.
Some really good news. Moorpark College was awarded actually, Moorpark College in partnership with the city of Moorpark, were awarded $225,000 of funds from the federal budget which came to us through
allocations from Congressman Julia Brownley's Office. So for any of who know
the Congressman please, please say thank you to her. Write her a note and say thank you.
This will support the work that our Career Transfer Center does and work based learning opportunities
will benefit 150 students who will then have the opportunity to work in the industry in the local area that we funded to do that work. It's a pilot project for us, and thanks to Dr. Celine Park,
Mike Hoffman, Raul Torres, who've worked on all of this and made it happen and as well as the folks who are from the city of Moorpark who worked with us in ensuring that we build a competitive and
grant opportunity.
I also want to
tell you that there's a whole lot happening in terms of our our facilities and instructional programs and
Mary and Jennifer will be providing more additional information around those particular pieces,
and as well as John and Dina will be talking about marketing. Our goal is to really increase enrollment. We are about 16% down from the last year,
which we were already down then. So we are pretty down in terms of our enrollment. And we put all kinds of great work to bear and trying to make sure we get the students back and back on campus or back online, both, really. So they can get instruction that's appropriate for them.
Please, please, please, as you talk to people
around the community, please let them know that we're not just open, we're open with all kinds of incentives for students to join us. And you'll hear some of those as the presentation continues. It is important that our community knows that we have HEERF funds, that we have
all kinds of resources to help support our students and that it is key, that students enroll as soon as possible.
We're also working on Convocation and Flex week. Thank you to Brian Burns and the Professional Development Committee and it's co-chairs
for the great work that you're doing on putting that together. It's a phenomenal lineup of activities and events over the course of that week.
Which we'll then culminate in our convocation day. And on convocation day we will be on campus, but we will also provide opportunities for faculty and staff to join us
for lunch, really afterwards, but also to join us
through technology as that presents itself. So I will stop at this point and transition to
Allison Barton, our Student Health Center Coordinator, who will provide you some information regarding our Covid dashboard.
Allison Case Barton: Well, good afternoon everybody. Just so you know we have a little update here. This in the last
couple of weeks or so we had one employee with a positive case and then a couple of exposures. So
kind of like along the lines of what our county is doing right now, we have a few more,
few more cases
just because of the opening up of everything in our county.
Good news is that we have in 883 verified and 38 pending vaccines uploaded as of last Friday. And I know it's higher than that now. So thank you very much for taking care of that detail. I appreciate that, and so do our contact tracers.
Couple of things to say about that. One of the things we're noticing is that people are re-uploading their cards, and when you do that, it resets your pass
to just a regular past, actually to a pending pass. So, if you want to check and see if it's verified, you have to go through the
the pre screen and then it'll tell you what kind of a pass you have. Don't just assume that it's not verified and re-upload it because that resets it. Hopefully that makes sense.
The other thing to know is that tomorrow in the Campus Center conference room from 9:00 to 11:00 the district will be there
to verify in person. So, if you would rather not upload your card and you want to do it in person, you could come to the Campus Center conference room
between 9:00 am and 11:00 am. You'll have to bring a photo ID with you and a vaccination card. Your vaccination card, or you can show your
the QR code that you get from the county, if you downloaded that information already. And unless there are any questions that's all I have and I give it back to you Julius.
Oh no.
nevermind.
Mary: I was thinking if you could walk us through on how we
would upload our card? [Allison]: Yeah.
Yes, I sure can. Thank you. So to upload your card we're going to go to the MyVCCCD
app on your phone, which you hopefully have, and then you swipe left until you get to the Report Vaccinations tile, which you can see right here circled.
And then you're just going to click on that. Click next. Click on which vaccine you got.
Click next and then you're going to add a photo of your vaccination card. And you can either take the photo with your app or you can
upload a photo that you have on your phone already. Either way it works just fine and dandy. And then the process is that if you're an employee that the district would
verify your upload and verify that the dates are correct, and that two weeks have gone beyond your last vaccine. And then they'll
update it to verified. If you've done it early or you've uploaded before you finished your vaccination series, then it's going to stay in that unverified pending status until we have more information or more time has passed and
the same process actually for students, except that the Student Health Center does the verification.
So let's see if we have any questions about that. How do we tell? Okay so we have a question, "How do we tell that our upload has been verified?" So you're going to go swipe back to your
pre-screening.
Not the same day as you do the upload because it's probably not going to get verified the same day as you do your upload, but maybe the next day. Go through your pre-screening,
and if it's been verified you'll get that satisfying blue pass and if it's not, you'll just get the green pass, right? So that's how you check and
it can take up to 24 hours, if it's during the week. If you did it on a Friday, it might not get verified until Monday, especially if you're an employee.
So hopefully that makes sense and that answers everybody's questions. Thank you Brian Burns for saying that he did this last Friday, super easy, that's awesome.
If you uploaded it already a long time ago, for example, and you still haven't seen it's verified by going through that pre-screen, then you can contact HR
at the district, and you can ask them what's going on with that why isn't it verified, because it's it's pretty up to date, actually.
I know as of last Friday, it was cleared. So if you're still not
verified, then there might have been a problem with the upload or you might have uploaded again being worried about it, and now it's reset it. So,
hopefully that makes sense. And you guys know how to contact me if you have any questions about that.
Oh, this is a good question, "Though I uploaded already, how do I share the verification for another campus?" That's a really important point. If you're on two different campuses or at the district office for whatever reason, you actually have to
go to your app
and you're going to have to click on the little person at the bottom. There's like a little icon that looks like a little person and then click on "My Campus"
and then change to whatever campus and you have to upload to all of the campuses. That's kind of a clunky thing about it, but you have to upload to all of the campuses that you visit
or the district office too. That's how that works. That's a good question. Thanks Linda for asking it. Any others?
Alright so let's see, "Could you tell us if the person that recently tested positive was already vaccinated?" I don't understand that question.
If you're asking me if I can tell you about somebody else, I can't give information out about other people. If I'm not getting this information
out to you in a way that's clear to you just email me, and let me know and I'll work on it for you. All right, I think that's it.
Back to you Julius.
Julius: Thank you Allison. I just want you to know and everyone to know that we've had hundreds and thousands of people that have come through our screening on campus
and there's been no campus transmission of the Covid virus. So I think it's so important for us to keep the good work that we're doing around
safety and precautions around that. Also, we know that 97% of folks who have been hospitalized as a result of the Covid virus have been unvaccinated.
There is an incentive to make sure that we vaccinate and that folks do get vaccinated
as soon as you can, especially if you're going to come back on campus. And I know that there are folks who for health reasons and other reasons can't, but if you can, please seriously consider it
for the betterment of ourselves and our campus community. Thank you.
Mary: Jennifer,
do you have something for us?
Jennifer Clark: Good afternoon everybody. Just a couple of updates from Business real quick. I'm going to actually I'm going to be asking John Sinutko to give everybody an update on the FLRs. The flexible learning rooms. The four of them that were purchased and
are going in as we speak. Those are our portable classrooms. So he's going to provide an update for us and then John Everlove is going to provide an update for us regarding the
the fall 2021 campus guidelines. He's going to show us a map, a great map of the campus where to park, etc, where to get screened.
Before that, I just have a couple of quick updates to everybody. Just to reiterate what Julius mentioned about HEERF funding. There are plenty of HEERF funds available for students. Students only need to be enrolled in six units in the fall.
Even better, if they can complete a FAFSA, because then they will hear from Financial Aid that much sooner,
but it's not required. They only need to be enrolled in six units or more for fall semester, and they will be eligible, or they will be asked to complete the certification form, the self certification form that they've been impacted by Covid.
The other thing I wanted to mention to everybody is that we are going to be running a promotion for our students to get vaccinated. A little incentive for them.
Really for the month of August. So from August 2 to September 2,
if students come into the bookstore. So beginning August 2 they come they go to our bookstore and they show their blue pass in the app that they've been vaccinated and verified, there is $100 voucher in it for them.
And students have until the end of September. So September 30 to spend that voucher. So again, starting August 2 they can go into the bookstore, show that blue pass in the app,
get a $100 voucher and they have until the end of September to spend it. So great news and it's good on any merchandise, the books at the bookstore sell so it's food,
it's book supplies or sorry school supplies, books, textbooks, t-shirts, whatever, all merchandise. So I'm going to ask, now that John Everlove provide us a very quick update on our FLRs that are going in and then John Everlove will be with the guidelines. Thank you John.
John Sinutko: Sure. The FLRs we're moving along really well. We have four buildings down on ground. They're not 100% installed. We're working on that.
Certainly there's a lot of work to be done between now and when we occupy, but we have a large crew working on it. We are getting the electrical in the ground and connected.
And there will be other things that may not be done in the parking lot because of unavailability of materials, but we are going to get the buildings up and running, and that is our goal. So we are working towards that end and we are making very good progress.
Not sure if anyone has questions. I don't see any on this.
Mary: John we are so excited about those structures. It's going to be incredible. Hmm?
John S.: It will be. Yep.
So,
they're going to hold 77
students each, set at three foot spacing. So we're going to have a little more room in there than your standard classroom.
And that's about all I can tell you about those classrooms.
Mary: Thank you John. John Everlove, can you give us an additional update on maybe on parking and areas for screening?
John Everlove: Yes. Hi good afternoon, everyone. In preparation for us coming back onto campus in a couple of weeks and trying to organize the process, we've created this map for your convenience.
This is attached to the fall 2021 guidelines that will be part of the link that you see in the chat. We'll also attach this document to the Moorpark College web page, so that you have easy access to it and can reference it.
The documents fairly long. It's got several key parts to it, including the ready education app and uploading information,
as well as the screening procedure and then of course the location where you can park and gain access to services. As you can see from the map, there are several dots on it.
The dark blue with the light blue center dots, those are our current check in locations.
So if you've been coming onto the campus for the last year you've noted that we've had approximately three or four check in locations we've expanded that and how to seven to accommodate more traffic flow.
Also you'll see student break areas or designated areas where we will have an opportunity for students, faculty, and staff to spend time outdoors
and to have locations where they can congregate, in consideration of any social distancing related to eating, which is part of the guidelines and outlined in our expectations.
You'll notice that the parking lot of the AA, A, B, and C lots the solar village area, those are open again for fall 2021.
So that's a big change from what we had last year, but you'll also note that the Observatory parking lot and the parking structure remain closed for fall 2021.
That's to support other services that we have in place and to accommodate as much traffic flow, as we can to centralized locations.
As we work through the guidelines, the guidelines may change. We again, encourage you to be flexible and patient with us to make sure that we're creating the safest on campus environment that we can and outlining the expectations for everyone.
In the end, I'd just like to thank the executive team and all the staff members that have been so supportive, all the faculty members who have helped put these guidelines together, and lended their contribution to the process to keep everyone safe. Thank you Mary.
Mary: Thank you John. There was a question about the parking structure. At this time, the parking structure is going to be closed.
We are not intending to use it for classes, but we do need to save some flexibility also for screening. Was the reason for keeping it closed at this time. Clearly, just like everything else as needs change, we will continue to update people.
There was a question about whether we can get signs posted at the entry of buildings to tell. Okay we'll answer that in a minute. The question about the upper parking lot being opened. John do you want to just go through that again? So the upper parking lot is open, correct?
John E.: Yes, that's correct. Thank you. The solar project has been completed. John Sinutko, congratulations. His team put in a lot of work to make that happen. So the upper parking lots here at the top of the map,
these upper parking lots are open. You'll see these designated locations for campus check in, the screening locations that are adjacent to those parking areas. The only parking area outside of the parking structure that remains closed is the Observatory parking lot.
Mary: And that is where the vaccinations and the testing are taking place?
John E.: Yes, that is correct. Currently we're going to continue to hold testing there in partnership with the county of Ventura as well as some private companies that are coming to take over those responsibilities, as well as vaccinations are being added to the services in that area.
Mary: Thank you. John Sinutko, there was a question about where we might have charging for electrical vehicles.
John S.: Well, the charging that is complete is in the parking structure only at this time. We are in the process of adding 156 charging stations in the AA, A, B, and C lots where we have our solar
PVs and we will add, I want to say it's I believe 11 more in the FLRs parking when that's completed as well. So those are to come, the only ones that are completed, are in the parking structure, unfortunately, so they are not available at this time.
Mary: Thank you.
And Allison you were going to answer a question regarding contact tracing?
Allison: Well I'm trying to turn on the camera. I can't. I think I answered it.
Mary: Okay.
Very good. Thank you.
This map will be available and will be out presented for the campus. So that people will be able to have it to see where the screenings are,
where the FLRs are, and we'll be able to use it as resources, as well as the guidelines that John was talking about. Those guidelines will continue to be updated and will be available online, so that people will have access to that information for references.
There was also a question about the Ruben Castro Charities
in lot E for food distribution on Tuesday.
John Sinutko, can you help us with that one?
[John S.]: Hi Mary, to the best of my knowledge, that is going to be the future location. I have not been able to talk to anyone directly as of this morning, but that is the best my understanding at this time. [Mary]: Okay and
I think the main point is that we will continue to work on the best locations to support the food distribution, because
John S.: Absolutely.
Mary: it is a very strong goal of ours to make sure that we meet our community and our students needs.
John S.: Absolutely.
Mary: Thank you.
Okay.
So, on some of the other updates. Kind of just as a reminder to people.
One is that Moorpark College follows Ventura County Public Health and the CDC requirements. There was a question about some new guidelines coming from the state.
The college works with the district to come up with guidelines so that we can A, keep everyone all the students faculty and staff
safe as well as help our students move forward on their educational paths.
Sometimes our guidelines, because we follow the county as well as the CDC and the state, some of our guidelines are perhaps even stronger than some of the other places in that. So, but we do attempt
to follow all sets of the guidelines. Just as a reminder to everyone, we do require people to use the app for coming on campus, going through screening and fill out the questions. You go through the screening, you'll have a qr code to say that you are on campus and you'll get a bracelet
to indicate that you have gone through the screening process. There's seven different screening locations that both John's mentioned and talked about their location on.
One of the big things is that
the new guidelines that we're following under the recommendation of the Ventura County Public Health, the
outdoors mask are voluntary. Indoors masks are going are required for both vaccinated and non- vaccinated.
So this is following the recommendations of Ventura County Public Health is for indoors vaccinated verified as well as the non-verified would be the use of mask, unless one is eating or drinking and then you can have the mask off,
just while those activities are ongoing, or, as was mentioned in the last update, unless you're in a closed office, just with one person with a closed door.
Other than that, indoor mask. These are the current recommendations that we're following. That doesn't say that nothing will change. Clearly, we're always updating and following the best advice that are available to us
and the recommendations and that's why the updates are so critical, but the guidelines we do have posters and information out there, that do explain that outdoor masks are
are voluntary not mandatory. Indoors both for verified vaccinated as well as the non-verified people do need to wear mask for indoors.
Okay.
And I think that is in line with the governor's recent
recommendations, but those will continue to be studied and more information will be coming forward on that.
As far as our activities for fall, more than a third of our classes will be on ground classes for fall. We do believe that many of our students have been hurt by the Covid
experience. Some of our students have recovered very well and are doing well with online. Many of our students are not. And we are anxious to return to have online courses available to help our students that are struggling with the online format.
We are offering
courses in almost every discipline in on ground environment to help out all of our students. We believe this is an equity issue and we are
trying very hard to meet our students wherever they're at. Some students require the on ground. Some students do better on the online. So we have a wide variety of different kinds of pedagogy to help all of our students.
So we do have, like I said about a 1/3 of our courses will be on ground. We will be adding additional courses on ground, as the fall semester starts. As you know, we offer September, October, November start classes. And so many of them will be
on ground. On our underground classes, as was mentioned, with the FLRs, some of them are in classrooms where they are widely spread out.
Some of them, the labs will be in some of the regular classrooms and that, but with mask and that.
Some of our on ground classes will have small caps, because we are able to offer them with smaller class sizes.
Because we're going to be offering them on ground. So that is one of our options that we will be offering this fall as well.
We have about 215 faculty that will be teaching at least some part of their load on ground this fall. It's really important that we encourage our faculty to get vaccinated. There is,
one might say, "Well what's the advantage of being vaccinated? Other than dramatically decreasing your risk?" As Julius mentioned 97% of the hospitalization and deaths
are in the non vaccinated group, but also as Allison's mentioned multiple times before, the groups that if you are vaccinated
if you do have an exposure, you are not required to quarantine. So if you are teaching an on ground class and you do have an exposure in the class, you would not be required to move that whole class online.
Which would be very problematic for the faculty as well as the students. So if you are teaching an on ground class and not vaccinated and do have exposure in that class, then there would be an issue
as far as vaccine or quarantining. As Allison is mentioning, this required to not quarantine is only assuming that you do not have symptoms. If you are symptomatic, then you would need to quarantine. So thank you for that clarification.
So we do have a lot of different on ground offerings for fall. We do we are trying very hard to have opportunities. I had the opportunity to talk with a Comm Studies class last week and about 60% of those students were very anxious to return to on ground and felt that the
really wanting to return,
not only just for the camaraderie, but for their interactions with the faculty and the staff and all of that. So we are trying to as safely as possible provide opportunities for our students on that campus and that.
We will have Zoom rooms, or something equivalent if students are taking classes online and need to while they're on campus but use an internet, they can use the bottom floor of the library
and for their current Zoom classes and that.
I think if we could go to Amanuel just to mention briefly on the student support services. There is a new student orientation August 9 which will be
on ground providing resources to the students and helping orient them coming back to campus. And
the student support services, as we move more and more of our students back on ground, those services will be there to help our students as well. So our student support services will be a rich combination of online and on ground to support all of our students' needs.
Before we get into a few more questions. I don't know if Julius is still here.
I don't think so. Okay, so let me look quickly see if there's other questions. There were questions about whether they would be
brochures that describe whether who needs to be masked and all of that. So that information will be posted at the screening tents. So it would remind us all that outdoors that mask are not mandated,
but are certainly encouraged and indoors people do need to wear masks.
They're asking if there be any protocols in place, just in case we have increase in virus issues in October. I can tell you that we're going to have another update August 9.
And we're going to have an update every two weeks and we will do our best to provide the most relevant and updated information.
We have operational meetings weekly. We reach out to our broader community. There are meetings that are ongoing with Ventura County Public Health as well, and so we're always looking for additional data and
to see if any protocols do need to be changed or updated. So we're currently always working on that.
"Will the part time faculty computer lab be open for use?" Yes. That will be available again, using mask.
If there's more than one person in that room.
"Will Flex Week sessions be offered?" They will be offered HyFlex. So the activities during Flex Week, which we'll provide
we present to you August 9 during the update, but also an email will be sent to you with all of the incredible
flex activities that are going to be offered the week before classes start. And they're all going to be offered HyFlex.
When we look at the email, there'll be a location where you can go and participate, as well as there will be a link where you can participate
online for those. At this stage the convocation day is intended to be all on ground, but the Flex Week leading up to it will be a mixture of online, will be the hybrid. So be a mixture of online and on ground.
"If a student is wearing their mask under their nose will there be a sign that shows how to properly wear them?" Absolutely, and we will have mask available to give to anyone that might need an extra one.
We have a lot of them available and will be providing them and we'll have
posters that show people on how to wear the mask and all of that. So absolutely it's something that we just always need to remind people and all of that. "What do you do if you cannot use the app on your phone to check in?"
We have two different options for you. One, there is a paper form that could be used. This adds an extra lot of work for the Student Health Center as particularly for contact tracing and all of that, but it can be done. Also, we do have laptops that are available
for students, student workers, part time faculty, different groups that don't have access to a computer. And my understanding is that that app can be downloaded on that
and you could use that as an option as well. So I would suggest that you just reach out to your dean or your supervisor and we can help you with that option as well.
Okay, "If people don't have wristband what do we do?"
I think that one can just encourage them. Explain. We have a big campus and people might not realize,
people might forget. You can remind them that they need to go through the screening and you can remind them as to the why.
I think that's always best when you're looking at any kind of compliance, is it's much easier if we understand the why of that.
And it's so that we can do contact tracing in case someone becomes exposed and all of that. So you could explain to them where the closest screening is, why they need to, and
usually, that will be sufficient.
If it isn't, we're going to have some different trainings during Flex Week that encourage us on how to de-escalate situations. You can move
a situation talking with somebody outdoors into a safer environment, while you're doing that. So we'll provide tools and trainings on all of that, as we go through.
Okay.
I think we hit many of the questions. We can come back to them in a few minutes as well.
John and Dina, if you wanted to give us some information on the important marketing work that your ongoing?
John Loprieno: Hello everybody.
Can we go to the next slide please? Thank you all for giving us an opportunity to share with you some of the amazing work that's been happening. Our campaign for coming back for enrollment for the fall is moving forward together.
You'll see this QR code here, which will take you to the moving forward together page.
We're utilizing QR codes, whenever we can now to direct people to pages that we have got control over, and you can see the links here coming up in the chat.
We're directing people to pages that are mobile friendly, that will provide the services and the areas that students need to go for registration and for enrollment. And it's really our goal to really try to make that onboarding process as
easy as possible for our incoming and returning students. Next slide please?
Before we begin, I want to thank Dina Pielaet for all of her work. All of the assets that you are about to see whether they're graphics or videos,
Dina has created 100% of everything that you were about to see here. Her reach has been comprehensive and
I'd also like to thank our administration for allowing us the budget to actually put a campaign like this in place.
It's one of these things where it's, "Be careful what you wish for, because you might get it," and we got a wish, we got a very nice budget to be able to put this
fall campaign in place. So as you will see, we've got a mix of social media and traditional marketing.
In social media we're on Facebook, we're on Instagram, Twitter. Tik Tok for the first time.
We've got a lovely little video of students dancing and that's been animated over and we've gotten great response on that.
We're on the NextDoor app for the first time.
I find these clicks to be pretty substantial and meaningful in that
these are our neighbors, these are people in our area and when they're clicking through, I think we have a much stronger ability to connect with those people and actually get them converted into enrollments at the college.
Google Adwords, we've been in this for quite some time and we've made it quite a substantial investment in this right now,
as well as the YouTube videos. You'll see some of the videos in the links in the chat. Some of these are areas of interest videos. Some of them are
welcome back to the college, moving forward together, fall enrollment is happening now. Some of them are program specific videos. So we've got a ton of video assets now that Dina has created
to allow us to put these videos out. And we're finding the videos on YouTube are getting the most impressions and the most click throughs.
So we're excited to have all of those. You also see with our onsite installations we're starting to use Geofencing for the first time.
We've got a billboard now up on the 101 on Kanan. We've got 16 outdoor kiosks at local malls.
The Thousand Oaks Mall, local shopping centers, all in the east county in our area of influence. And we've got eight these large movable banners that we've used for the field hockey on campus
for the vaccination drive that we had last week and now they're up at EATM. And all those have the QR coding on it for driving students to the pages we need to see.
We did a direct mailing. 15,000 pieces. If you haven't seen those already, they will be coming out in the next day or two.
These were specifically directed at students. Anyone who filed for an EW in the last two semesters.
So we're hoping to retain those students and bring them back to Moorpark to help them continue in their progress.
Certainly we're doing traditional print ads and you can see all the different venues we're working with that. Radio and podcasts we've got a couple of Spotify ads that are out now.
And those are getting traction and our executive team did a podcast with UCAST Studios. That is being edited and that should be out in the next couple of days as well.
So we're reaching out on many fronts, trying to get as many students
engaged with what we're doing at the college and understanding that 30% of our classes are going to be back on campus. We're also working with David Cruz Radio show for our Latinx audiences and
we're continuing with e-blasts through our different vendors, as well as other third party venues. Next slide please?
Here are just a few of the amazing assets that Dina has created. You can see some of these are print ads and some of these are social media, hopefully you've seen them on social media.
This one in the center, "Best time to enroll." That was the postcard that went out as well as an ad that we had in
one of the local papers in the Acorn and then you can see the kiosks on the right side of the screen. There's one at The Lakes. I believe the other ones at The Promenade in Westlake. Next slide please?
As you can see we've had 1.3 million impressions in social media. I believe that's closer to 1.5 now. You can see our print
reach, in terms of the ads that we've been placing. We've got a higher visibility in our locations in east county and you can also see up there in the right
with the student with the two thumbs up, that is actually the billboard artwork that is occurring on the 101 right now.
We've increased our outreach and public relations and radio. If you look on the right, you see that little graph.
The lower graph represents our outreach last year, in terms of the different venues that we were using to coordinate and reach out to students.
The green represents the direct links that students would come to our website right to our homepage.
The blue represents Google Adwords, and then the red was a referral to us from other social media outlets.
The top graph represents what we're doing this year. Obviously there's a much bigger influence through Google Adwords. Our referrals from other websites is certainly there,
as well as the paid search feature with Google and Facebook. We've started to get more into that, as well as other social media outlets. So you can see that we're diversifying across all of our social media markets and platforms to engage students, wherever they may be. Next slide please?
I'll bring Dina in on this one. Again, you can see all the videos, the far left. You can see the tall video that's our Tik Tok ad.
You can see the areas of interest videos that Dina has created as well for the specific programs like biotechnology campaign for in person classes.
And all of these analytics that you're seeing are from the various websites. I will show you the one on the right. The far right under the campus life picture.
That's the traffic on our website, and this is just tracing that together page that we talked about. You can see, the very small bars on the left of that graph,
that's what happened in May. Once our social media marketing started, you can see those bars increased significantly. In fact, the together page is now the second most popular page on our website. Second only to our homepage. And again, that's a mobile friendly page that gets
students getting to where they need to be in order to find the services and enrollment information that they need. Dina would you like to share anything else about the analytics here?
Dina Pielaet: Well, basically these numbers are rising almost hourly. And they're hard to see, and if anybody wants a PDF share, we'd be more than happy to do that, so you can see the analytics more clearly.
But what we wanted to do was just give you, just again, a general overview of some of the visuals. We've got a lot more stuff out there, then we're showing you. We only have so much
time and you only have so much stamina. So what I tried to do is just include some statistical overviews. If you look at the the one graph that says "Insights" with gray bars, three gray bars,
that is our Facebook viewership now. It used to be and typically is around 20,000 views per month or people reach per month. We've increased it by almost 500 or 600% just since
June 1. So if you build it, they will come doesn't necessarily happen. And our job is to just make sure we're driving as much traffic in
as possible. And our goal, also with such a diversified kind of marketing, is not just to reach traditional students, and that would be kids coming from high school,
but non-traditional students and we really wanted to emphasize diversity in all of our marketing as well, which I think you can clearly see, but the idea is to try to drive as many non-traditional students.
Also, I think that our growth in the end will come from filling up the on campus classes, because, as we know the online classes are typically filling up faster. So,
by emphasizing the on campus element, we want you back, we're here, game on that kind of thing.
And you'll see some of that stuff next. Our goal is to reach a broader variety of potential student and skill seeker. So
again, we can give you this stuff if you want, but basically every hour our numbers are going up. This morning we were at 1.3 million impressions. We're now at 1.5 million impressions.
The important companion to that are the clicks. Thousands and thousands and thousands of clicks, on to our website and we're targeting pages. So we don't want them just to
end up on the homepage where they might get lost. If we're talking about enrollment Registration
Rocks event on campus, we send them to the right place. If we're talking about counseling and student support, we make sure they're on the right page. If we're talking about cash and stimulus cash, we make sure they're on the Financial Aid page, and that all the information is updated.
At this point, we're updating it weekly, because every week Jennifer comes up with a new way to throw money at our students. So we got to keep up with it.
John L.: Great. Thank you Dina. Can we move to the next slide please?
And many of the things that Dina was just talking about, we're really focused on a student centric campaign.
When's the best time for them to enroll. The students stimulus funds that are available to them. Welcoming them back to campus.
Wraparound support for all their students services, whether it's online support or in person support. Helping those students find the services that they need. And of course game on.
We're ready to bring people back to campus for live sporting events, as well as other things. Anecdotally, I can share with you that we opened the 25th annual Putnam County Spelling Bee in the theater this weekend.
All of those shows, all 12 performances were sold out, even though we're giving away tickets
with reservations for all 12 performances, before we ever opened. So anecdotally I can report, the people, the community seem to be willing to want to come back to campus.
And they're not put off by wearing masks. We've had full houses,
which is also to say that we have had a few cancellations for schedule, or whatever. So, if you would like to come, see the show you can get on a waitlist and come see it.
But the point is, people will come back to campus. We had a family who saw an ad on social media that came out from Pasadena this weekend,
really, no other affiliation to the College, but they wanted to come see a show. So people are ready and willing to come back and engage. Next slide please?
Again, in our student centric campaign. Enhanced web page experience. Dina has done a ton of work in terms of helping our website be more user friendly, student friendly.
70% of our traffic on our website is from cell phone. So our pages have got to be responsive to a mobile phone.
Same thing with ADA compliance. We have a student specialist now who's helping us with ADA compliance. You see the cover of our catalog, more than a 300 page document that needed to be made ADA compliant and
Analisa Jugan, our student has helped us with that. We're creating more mobile ready pages, as I said, and we're targeting key landing pages. Here you can see the together page and from the together page they can get student services, they can get to enrollment, they can get to
application. Whatever they need can be found at that page and we're all driving them to that moving forward together page. It's a very focused and concerted effort and we're trying to get students to the pages that will get them enrolled in our classes. Next slide please?
Dina: And John, let me just add about that it. What we do is we create a bitly link and that allows me to track
the traffic, especially on print ads and so forth. It's really hard to track if somebody sees your ad
if they come to the homepage, we kind of lose the ability to track them. So by targeting these pages and creating short links that then give me the analytics on the traffic through each of those pages,
it makes it really, really easier for us to justify costs in some areas and so forth. And I wanted to give an acknowledgement to Matthew Spinneberg who has been
enormously helpful in training Analisa to be an ADA document specialist. They're doing a fantastic job together, and I want to just thank Matthew publicly for that as well.
John L.: Great. Obviously, all this marketing is pointless if we drive them to our website and they can't find what they're looking for.
So again, we've been working on a unified look for all of our program pages, in work with the Guided Pathways and that starts with the area of interest pages
that will drive people to specific programs. You'll see here in the theater arts page center,
there are new components to a program page that are exclusive to a program page that exists now for us to create program pages. In fact we've created a program page template.
Dina is doing a training for work on the program page template. If you'd like to attend that, that's Thursday, July 29 from 10:00 am to 4:00 and LLR 124.
Email Dina if you'd like to attend that. She has created this template you can see these icons over on the far right that's a representation of how it looks on a cell phone. These icons are essentially jump links to the program page, different components, whether it's classes,
degree patterns, information about the, general information about the program. When we get the program mapper
connection working, that will be one of these links at the top of all of our pages. And we've also created a student service page and a template more or less, for student services. So they are in line with our program pages.
So that, that uniform look is throughout our website and students are comparing apples to apples, as they look at different programs, and of course all driving to program after eventually so that
we can get students on the right path right away. And you'll also notice on the theater arts page, there is a link to first semester
program maps. So that first semester is critical getting students on board and ready to go. So there's a lot of work happening to our website on top of the marketing
and again, I need to commend Dina for all of her work here, as well as those training session. So if you get a chance to participate in a training session, please do. Dina is there. She's done all this work on the template. And we're ready to go. Next slide please?
Dina: John, I just wanted to also say that one on one training is available for anybody that wants to have assistance in migrating their page right away. And
have patience with me everybody, I've had a few meetings on program pages. We will get to them. Just got to get this enrollment campaign tied up and then we're going to jump back on that.
John L.: And then, this is really it. It's all a blended marketing campaign. We've got creative students specialists helping us out with the the cartoons and animations.
Tik Tok is a great new asset for us. We're excited to be involved in that. We are pushing on all fronts. We're talking to students, engaging with students, and getting them involved in what we're doing. So
again, it's been a very exciting process. It's been exciting to have a budget to really go after these things and we're anxious to see how they help us out with enrollment. Next slide please?
And it's game on. So we're ready to go. We're ready for the fall semester. We're ready to bring people back on campus,
whatever the circumstances may be. And I again, would have to commend our executive team for the guidance and communication on
whatever the latest guidelines and requirements are. So thank you all for that. If you have any questions we're happy to answer questions or you can email us and let us know what you need. Thank you.
Mary: I think most of the comments were just how wonderful all the marketing and outreach efforts are and think that they were all very just exciting. Everyone excited to see the ADA and all of the exciting work.
On the last comment going out, we have what? You guys are helping with Registration Rock, which I believe is on ground tomorrow.
Dina: Well I've been pushing that one like bad candy. Basically, we have two Registration Rocks and one of them was kind of last minute and that's tomorrow, and I believe it's in LLR 124.
And so I've been really just trying to push that a lot since that date was added and hopefully
we'll see people there. I'm going to show up with my camera, just in case. And the one that we have a little more time, and all of this has been in print in the ads as well as a postcard mailing, both these dates,
the one we have a little more time to plan out is August 9. So which that's our like
last day at Registration Rocks effort. However we're making sure that students know that they can have Registration Rocks online.
I think they're offered even twice a week between now and school starts. So Khushnur has been really helpful with all of that, and we're really pushing it hard together.
Mary: Fantastic job. Thank you all so much. We so look forward to seeing everybody August 9 and,
you know, everyone,
enjoy the last bits of summer and we are so excited to see everybody in the fall, and we will talk to you all later. Have a great afternoon.